Marketing Report

News
Pluto TV debuts in Canada with more than 110 unique free channels
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
Maersk and Carbon Sink partner to accelerate green marine fuels production
TV campaign reach is highest when delivered across 40-45 networks, Effectv research
[eMarketer] LinkedIn’s new ad products turn power users into marketers
ITV signs licensing deal with Paramount Global Content Distribution
Global social media advertisement market to grow reach $201 billion by 2026, report
Agencies feel more comfortable being honest with clients, WFA research
WPP unveils new global insights study on LGBTQ+ marketing and its future
[eMarketer] Twitter squares off against Apple
Nathalie Pons appointed Chief Impact Officer at Havas Village France
ITV launches unified brand across family of channels
Tesla, Weet-Bix among brands preferred by consumers for sustainability efforts, Nielsen report
[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
JBL Brand and Harman International appoint Havas Group as agency of record
Consumers favor advertising more when viewed across different platforms, study
Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace
[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
Belgian real estate firm Dewaele picks iO to market its story
PR leaders predict increased profitability in face of global challenges