Marketing Report

News
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
Locala unveils dynamic commerce areas
The Trade Desk unveils Galileo, a new approach for activating advertiser data
World Federation of Advertisers welcomes 13 new members
Kantar introduces expert group to maximize value of first-party data for advertisers
Publicis Groupe acquires marketing technology company Yieldify
Innovative subscription models drive global audio streaming services market, report
Teads enhances brand suitability capabilities through partnership with Integral Ad Science
LegitScript partners with Google on certification programme for CBD manufacturers and retailers
62 per cent of consumers play games on their mobile devices, research
Remerge unveils programme to help agencies master mobile marketing for their app-based clients
Sale of game consoles drive video gaming industry, report
[eMarketer] TikTok will drive social commerce growth in 2023
Media experts cite eroding consumer trust as top concern for advertising on social media platforms in 2023, report
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
Holiday programming still remains a key avenue for advertisers to reach audiences, research
 Attain partners with OpenX to enable supply side targeting for advertisers
WPP acquires tech agency Fēnom Digital
Nielsen announces market availability for Nielsen ONE Ads
[eMarketer] Amazon’s cost-cutting measures continue
Paramount Advertising adds Unified ID 2.0 to scale identity on Connected TV