News - MarketingReport

News

Kate Spade turns New York into a search for joy

Spectrum, Optimum boost local news, ad reach

Agentio finds creator ads need continuous testing

Netflix nearly doubles US Upfront ad commitments

WARC identifies Cannes’ effectiveness drivers

Ogilvy appoints global comms and marketing chiefs

BBH Singapore puts travel planners at the centre

AdRoll pilots advertising in ChatGPT

Spotify introduces AI Persona labels for artists

SEGA boosts ad efficiency with automation

The marcom sector experiences best stock market week in years

DEPT brings AI-led marketing expertise to U.S. clients

Nielsen set to acquire DoubleVerify for $2.15bn

Destination NSW picks FINN Partners for UK PR

HEINZ introduces customizable Love Lid

5WPR secures Novo comms mandate

AI to dominate ad platforms by 2028, Gartner

PPHC acquires Florida lobbying firm TAP

LG boosts sports marketing with Dodgers

PixVerse launches global AI film competition

GAIN, Capstone merge education expertise