Stagwell launches global media platform to drive smarter marketing at scale
Stagwell, the challenger network built to transform marketing, has announced the launch of the Stagwell Media Platform (SMP), its centralized team of global media, technology and data experts designed to create client advantage through a smarter use of scale in a fully addressable world.
Powered by agentic principles, the team optimizes trading and investment product solutions for Stagwell's global network and media partners.
Matt Adams will serve as Global CEO of SMP in addition to his role as Global Chief Operating Officer of Assembly Global. Marissa Jimenez will take on the role of Global Chief Trading and Solutions Officer at SMP, effective July 14, 2025. She will be based in New York City and report to Adams. Jimenez brings 20 years of industry experience and joins from Dentsu US, where she served as EVP, Commercial.
The SMP sits across all Stagwell agencies worldwide to bring together the efficiency of scale, collaboration and the ability to go deep with media and technology partners. The team utilizes Stagwell's scale, technology, and partnerships to model, forecast, and optimize towards outstanding efficiency and outcomes for clients. Also, SMP offers a suite of solutions across creative, media and digital transformation services, all designed to benefit Stagwell partners and clients.
Mark Penn, Chairman and CEO, Stagwell: "The Stagwell Media Platform is a big step forward in making the capabilities of our media and data investment solutions readily available for our partners and clients worldwide. We set out to streamline operations across Stagwell agencies, and this is one of the ways we're delivering on that promise.”
Matt Adams, Global CEO, the Stagwell Media Platform: "This suite of solutions repositions, matures, and expands the way we do business with our valued partners in a consolidating, addressable world, making it accessible to the entire Stagwell network. Marissa and I look forward to making a difference for our clients in a world that is open for opportunity."
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