Nielsen inks multi-market deal with Morgan Murphy Media for local TV measurement

Nielsen, a global player in audience measurement, data and analytics, has announced a multi-market renewal with Morgan Murphy Media, a television and radio company headquartered in Madison, Wisconsin.

Nielsen will expand its Local TV measurement coverage for Morgan Murphy with newly licensed TV stations in the Yakima-Pasco-Richland-Kennewick+, Marquette and the Alpena DMAs, as well as renewed agreements for Local TV service in Spokane, WA, LaCrosse-Eau Claire, WI, Madison, WI, and Victoria, TX.

Nielsen’s Local TV solutions deliver comprehensive measurement across the myriad of platforms, devices & advertising models in all markets, large and small. Advanced metering technology, people-powered panels and big data sources from millions of cable and satellite subscribers deliver actionable data that is representative of what people are actually viewing in local markets.

Paul LeFort, Managing Director Local TV business, Nielsen: “We are honored to expand our coverage with Morgan Murphy in Washington State, Wisconsin, Texas, and now Michigan. Nielsen’s local TV solutions empower Morgan Murphy and our Local TV customers to make critical content decisions, maximize the value of their premium audiences and serve the communities where they operate.”

Chris Cornelius, Vice President of Business Development, Morgan Murphy Media: “Nielsen’s innovative approach to Local TV measurement in our markets was critical in our decision to expand our relationship. Their ongoing investments to transform measurement in our markets made Nielsen the natural choice to serve both our existing and new properties.”