Marketing Report
Hearst Magazines names Lucy Kaylin Editorial Director

Hearst Magazines names Lucy Kaylin Editorial Director

Hearst Magazines has announced that Lucy Kaylin has been promoted to editorial director. The announcement was made by Hearst President and Chief Executive Officer Steven R. Swartz and Hearst Magazines President Debi Chirichella, to whom Kaylin will report. Kaylin’s appointment comes as Chief Content Officer Kate Lewis has decided to step down from her role after nearly 10 years with the company.
Swartz: “During her distinguished career in the magazine business, Lucy has proved herself a standout storyteller and a strong, versatile editor. Her passion for journalism, high standards and deep understanding of our brands and audience will be essential in steering our business into the future.”  
Kaylin was most recently senior vice president of content for Hearst Magazines, where she helped fortify the brands and their editorial practices. In her new role, she will collaborate with both the editorial and business leads to uphold Hearst’s commitment to excellence, while helping drive content innovation and audience engagement across new and emerging platforms.
Chirichella: “Lucy has established herself as a creative and collaborative leader. She will play a pivotal role in our evolution as we deepen our focus on innovation, identify new ways to engage our audience and build a business model that drives long-term consumer revenue growth. We thank Kate for her many significant contributions, her dedication and her positive impact on our business over the years, and we wish her all the best in her future endeavors.”
Kaylin served as deputy editor of O, The Oprah Magazine before being named editor-in-chief of the brand, which has since evolved into the multi-platform lifestyle destination and membership community Oprah Daily. During her seven years at the helm, the publication experienced extraordinary success, boasting one of the largest monthly magazine circulations and earning industry accolades, including two prestigious National Magazine Awards (and the cover contest award for her first issue as editor), Advertising Age’s “Magazine of the Year” and inclusion on the Adweek Hot List.
Kaylin: “It is a privilege to have a role and a voice in how we revolutionize our business at this critical, never more volatile, yet incredibly interesting time in media. I can’t wait to dig in even deeper with my excellent colleagues at Hearst.”
Kaylin joined Hearst in 2007 when she was named executive editor of Marie Claire (now owned by Future). She started her magazine career at Vogue before joining the staff of GQ, where she spent nearly two decades. 
Kaylin’s appointment is effective immediately.