Marketing Report

Media
Nielsen and Indian media company JioHotstar collaborate for advanced ad measurement
[Report] AI is turbocharging media production and democratizing creativity, but challenges persist for the industry
Hubbard Broadcasting taps Nielsen for local TV measurement
Hearst Magazines expands ad targeting tool Aura to global markets
Mediaplus Group appoints John Wittesaele as COO International Markets
Hearst UK partners with tpf to power creative solutions for its entertainment portfolio
ADWEEK and Roku reveal top commercials of Super Bowl for the last 25 years
Dove and Sports Illustrated launch special sports issue to elevate girls' body confidence in sports
Paramount and Nielsen sign measurement and analytics deal across Paramount’s platforms
Mediahuis strengthens position in the Dutch market with planned acquisition of DGN Groep
Sky and MC Networks UK renew advertising sales partnership for UK and Ireland
Nielsen launches ARTEY Awards to recognize the most-watched streaming titles of the year
Sony and FOX Sports to use over 240 cameras to cover Super Bowl LIX action
Hearst UK appoints John Athanasiou as Director of People & Culture
Space Needle & Chihuly Garden and Glass selects PB& as media agency of record
[Vacancy] VML has a position for Paid Media Specialist
Nielsen and Cox Media Group renew agreement for TV and audio measurement services
Vodafone reduces its advertising and media carbon footprint by a third
TCL partners with PubMatic to drive efficiency in streaming live sports advertising
The Media Rating Council accredits Nielsen’s Big Data + Panel National TV measurement
ITV announces new media for equity investments in ufurnish.com, mynestegg and Tryp.com