Marketing Report

Media
Netflix rolls out redesigned TV experience worldwide
U.S. consumers turning to streaming amid economic uncertainty, report
INMA launches new advertising Initiative to demystify opaque digital ecosystem
FOX Advertising unveils AI-powered converged media platform
Warner Bros. Discovery’s Max rebrands to HBO Max
Valnet acquires premium gaming publication Polygon from Vox Media
Streaming TV faces transparency and fraud hurdles despite rapid growth, DoubleVerify report
Nielsen unveils new tool to track ad-supported TV trends
Asian American audiences are reshaping sports, digital media and beauty trends, Nielsen report
DanAds and tvbeat join forces for ad sales automation across linear and digital
Comcast Technology Solutions launches service to streamline video operations for content providers
Media inflation holds steady amid global uncertainty, WFA report
Hearst Magazines taps TikTok’s Sheraz Amin as Senior Vice President, Product
ReachTV taps Nielsen for ad measurement of live sports and original content in airports
IAS expands social optimization for TikTok with launch of pre-bid video exclusions
MissionOne acquires SEO search specialist Growth Skills
iHeartMedia to launch slate of podcasts in Asia
Universal Ads and Measured team up to optimize brand campaigns across premium video channels
Channel 4 introduces broadcast industry-first advertising emissions tool
StackAdapt and Zitcha partner to democratize retail media access for global brands
A+E Global Media renews partnership with FreeWheel to power ads business