Marketing Report

Media
ReachTV taps Nielsen for ad measurement of live sports and original content in airports
IAS expands social optimization for TikTok with launch of pre-bid video exclusions
MissionOne acquires SEO search specialist Growth Skills
iHeartMedia to launch slate of podcasts in Asia
Universal Ads and Measured team up to optimize brand campaigns across premium video channels
Channel 4 introduces broadcast industry-first advertising emissions tool
StackAdapt and Zitcha partner to democratize retail media access for global brands
A+E Global Media renews partnership with FreeWheel to power ads business
Stagwell to increase 2025 ad spend in news by 22 percent
Fast food restaurant Panda Express appoints The Many as media agency of record
VICE Media acquires production studio London Alley Entertainment
Dentsu unveils thought leadership report exploring how Gen Z is transforming the media landscape
Connected TV viewers embrace shoppable TV, report
Nick Lee appointed as Hogarth Worldwide UK Managing Director
Netflix set to surpass YouTube in video revenue in 2025, report
ITV announces £80 million diversity commissioning spend to drive racial and disability equity across TV
Hearst to acquire Austin American-Statesman, strengthening its newspaper portfolio
Comcast Technology Solutions unveils VOD distribution service for premium content providers
Global contenting market to grow by $540 million from 2025-2029, report
Channel 4 appoints The Cast as its first influencer marketing agency
All Entertainment Media Group acquires The Global Podcast Network