Marketing Report

Media
Channel 4 launches equity-focused network for diverse creative talent
Dentsu integrates eye tracking data into media planning tool
Nielsen and VIZIO’s Inscape extend relationship to strengthen TV measurement
Loop Media and View TV join forces to reshape OOH television and advertising
New podcast 'The Powerhouse' celebrates female trailblazers in sport and media
FOX Television Stations and Nielsen extend multi-year measurement agreement
Content intelligence provider Ad Signal secures £3m to accelerate growth
Sky Media UK expands programmatic partnership with The Trade Desk
Netflix rolls out redesigned TV experience worldwide
U.S. consumers turning to streaming amid economic uncertainty, report
INMA launches new advertising Initiative to demystify opaque digital ecosystem
FOX Advertising unveils AI-powered converged media platform
Warner Bros. Discovery’s Max rebrands to HBO Max
Valnet acquires premium gaming publication Polygon from Vox Media
Streaming TV faces transparency and fraud hurdles despite rapid growth, DoubleVerify report
Nielsen unveils new tool to track ad-supported TV trends
Asian American audiences are reshaping sports, digital media and beauty trends, Nielsen report
DanAds and tvbeat join forces for ad sales automation across linear and digital
Comcast Technology Solutions launches service to streamline video operations for content providers
Media inflation holds steady amid global uncertainty, WFA report
Hearst Magazines taps TikTok’s Sheraz Amin as Senior Vice President, Product