Marketing Report

Media
Skydance Media and Paramount Global complete merger
SWNS Media Group acquires digital content consultancy Creatorville
Kantar completes sale of media division to H.I.G. Capital
Brainlabs acquires Exverus to create next-gen independent media agency
Global entertainment and media industry to hit $3.5 trillion by 2029, fueled by ad growth, report
Sky and ITV extend multi-year content and platform partnership
​ Adtech firm Utiq expands to UK, partners with top publishers
Bluey and Squid Game top Nielsen’s streaming charts in first half of 2025
Wurl partners with Prime Video to launch new live TV channel in Germany
Hearst set to acquire DallasNews Corporation
Stagwell launches global media platform to drive smarter marketing at scale
TAM Ireland taps MetaBroadcast and Gracenote to boost TV viewership insights
Black-owned brands shine in Channel 4’s retro-inspired TV ad debut
Mediacom Communications and Paramount Global announce distribution agreement
Nielsen and Danish TV broadcasters extend viewer measurement contract
Hearst and Amazon Ads team up on programmatic push
DoubleVerify forms industry council to align ad tech with news publishers
Eastern European media market to hit $20.1B in 2025, report
Gebbia Media launches sports division to expand support for elite athletes beyond the game
Kaltura and APTN bring indigenous voices to screens across Canada with streaming service APTN lumi
RTL AdAlliance champions European media at Cannes Lions 2025 with RTL Beach