Marketing Report

Media
[Interview] Stéphane Coruble, CEO, RTL AdAlliance
Traditional TV still dominates ad budgets and revenue share in Asia, report
Claire Boussagol joins Mediahuis’ news brand EURACTIV as Managing Editor
Dow Jones appoints global agency partners to accelerate media and creative campaigns
Ads on CTV are better quality and more relevant Gen Z and Millennials say in new report
FreeWheel introduces solution to enable publishers unlock faster audience activation across screens
Paramount combines its channels to offer UK audiences a consolidated free streaming service
Media budgets are on the rise, research
Paramount Global announces expansion of its premium video ad platform EyeQ
Commerce leads the way to quarter-over-quarter digital media spending growth, report
Foxtel Media appoints Kantar Media to unlock audience insights in Australia
The Futurum Group acquires venture-backed media startup Business Podcast Network (BPN)
Social media platform Fanbase crosses $4.5m in equity crowdfunding round
Bell Media and FOX Entertainment Global ink content licensing and distribution deal
Paramount Global and Sinclair announce CBS television network affiliation agreements
Teads launches AI-powered solutions to help advertisers and publishers achieve full-funnel success
Triton Digital announces YouTube integration with podcast metrics
Mediahuis combines Dutch radio operations into a new organization
Dentsu and VideoAmp launch activation guaranteeing advanced audience buys across seven US media publishers
Kantar Media expands broadcast TV audience measurement in Romania until 2027
Generative AI, race to monetization among media trends that will shape 2024, report