Marketing Report

Media
Hearst Television selects PremiumMedia360 to streamline operations and boost traffic efficiency
Cineverse partners with Gracenote to boost streaming content searches
Seven in 10 CTV users in US prefer free, ad supported streaming TV, study
Channel 4 launches equity strategy to accelerate change in the industry
Fox unveils audience network and ad tech platform
Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries
Nielsen and Circle City Broadcasting renew local TV measurement
UK-based PA Media Group appoints Emily Shelley as CEO
Television New Zealand enhances personalized advertising with AWS Clean Rooms
Roku partners with Cross Screen Media to enable cross-channel measurement for local agencies
Mediassociates elevates Jeff Larson to agency CEO
Channel 4 launches initiative targeting entrepreneurs who are overlooked by venture capitalists
Nearly 60 percent of newsrooms have no AI use case policy, survey
Over 70 per cent of free TV streamers in US are open to ads, offering new avenues for advertisers, survey
DoubleVerify and NBCUniversal expand partnership to launch measurement solution
Nielsen’s Gracenote resolves viewer frustration around watching streaming programming
PubMatic partners with Internews to enable ad investment in quality journalism on a global scale
BBC Studios takes full ownership of BritBox International
Loop Media announces the debut of additional Latino content channels for businesses
Consumer intelligence company NIQ launches global media division
82 per cent of Best Picture Oscar nominees are emotional, fun, powerful or tense, analysis