Marketing Report

Media
Hearst Magazines appoints Daniel Bernard Chief Product and Technology Officer
Africa Business Communities launches operations in the Middle East
DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
Nielsen launches a cross-platform view of total TV consumption
Clothing retailer Destination XL Group picks Mediassociates as media agency
Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network
Scope3 expands carbon measurement capabilities to include DOOH advertising
Cannes Lions honours Maria Ressa, Rappler CEO, as its 2024 Cannes LionHeart for safeguarding freedom of expression
Publicis Groupe CEE launches AI-powered media optimization tool
BarkleyOKRP acquires performance media and marketing technology company Adlucent
TEGNA’s Premion acquires next-generation DSP Octillion Media to expand CTV advertising capabilities
Asian American audiences spend nearly equal time watching content on TV and smartphone, report
Paramount Global announces new leadership
Mediaplus and Wefra Life acquire French healthcare media agency CMS
Mediaplus Group acquires full stake in retail media outlet Laya Group
TV is the most popular device for watching video content but viewers overwhelmed by content choice report
Virgin Media partners with PubMatic to scale FAST advertising in the UK
Rakuten Advertising to launch AI solution to connect advertisers and publishers
Accenture invests in virtual production and filmmaking firm Vū Technologies
IPG Mediabrands and Zefr launch partnership to combat misinformation
Vevo partners with Publica by IAS to power global CTV ad serving