Marketing Report

Media
COOL Media appoints John Riemenschneider as Director of US Advertiser Sales
Nielsen launches deduplicated YouTube CTV campaign measurement in the UK
Alycia Mason appointed CEO of Wavemaker US
FreeWheel and OrkaTV unveil a solution for advertisers to reach target audiences on FAST channels
TEGNA and NBC renew affiliation agreement
Paramount Global, Nickelodeon and DCMP partner to make programming accessible to young viewers with disabilities
AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising
Priceline selects Omnicom's PHD as new media agency of record
Streaming takes center stage in Germany as traditional TV viewership declines, study
Hearst Magazines announces expansion of Hearst Global Solutions
Roku and iSpot announce streaming audience measurement partnership
GRV Media partners with Primis to grow UK foothold
Amagi and AD digital launch MAVTV Brasil's FAST Channel
Mediaplus Group acquires UK's Total Media Group
IAS announces industry-first deepfake measurement capabilities
Dollar General selects Criteo to enhance its retail media offering
Immergo acquires Frankly Media assets, forging a powerful digital media solution
iHeartMedia and Global sign multi-year podcast partnership deal in the UK, Ireland and USA
Triton Digital acquires audio intelligence platform Sounder
BBC Studios renews global licensing deal With Moose Toys for TV sensation Bluey
Gen Z more impacted and influenced by TV and streaming than by social media, report