Marketing Report

Media
Mediaplus Group acquires UK's Total Media Group
IAS announces industry-first deepfake measurement capabilities
Dollar General selects Criteo to enhance its retail media offering
Immergo acquires Frankly Media assets, forging a powerful digital media solution
iHeartMedia and Global sign multi-year podcast partnership deal in the UK, Ireland and USA
Triton Digital acquires audio intelligence platform Sounder
BBC Studios renews global licensing deal With Moose Toys for TV sensation Bluey
Gen Z more impacted and influenced by TV and streaming than by social media, report
Hearst Magazines appoints Daniel Bernard Chief Product and Technology Officer
Africa Business Communities launches operations in the Middle East
DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
Nielsen launches a cross-platform view of total TV consumption
Clothing retailer Destination XL Group picks Mediassociates as media agency
Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network
Scope3 expands carbon measurement capabilities to include DOOH advertising
Cannes Lions honours Maria Ressa, Rappler CEO, as its 2024 Cannes LionHeart for safeguarding freedom of expression
Publicis Groupe CEE launches AI-powered media optimization tool
BarkleyOKRP acquires performance media and marketing technology company Adlucent
TEGNA’s Premion acquires next-generation DSP Octillion Media to expand CTV advertising capabilities
Asian American audiences spend nearly equal time watching content on TV and smartphone, report
Paramount Global announces new leadership