Marketing Report

Media
Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities
Hydro-Québec selects Cossette as its creative, marketing and media agency
Channel 4 secures Furniture Village sponsorship for UKTV and Warner Bros. Discovery
InMobi launches solution to enhance consent management for publishers
At least four in ten campaigns will run on CTV in the next two years, study
Loop Media launches premium consumer streaming channels
S4 Capital's Monks appoints Linda Cronin as EVP, Media
[Interview] Justin Lebbon (Adwanted Events) about the Netherlands edition of The Future of tv Advertising
Infosys to provide AI tools to German media company Handelsblatt
Yahoo acquires AI-driven news aggregation platform Artifact
Paramount Global and Nexstar Media renew affiliation agreements
[Column] Frikkie Jonker : Content piracy: A complex web of causes
TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement
Atlanta Marketing Agency Yalo acquires media agency DB Dynamo
Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe
NBC Sports selects Comcast Technology Solutions for its production of 2024 Olympic & Paralympic games
Mastercard launches podcast series in Egypt to inspire the next generation of female changemakers
Samba TV partners with Havas Media North America on cross platform measurement
Skydance and Paramount enter merger deal to form world-class media and technology enterprise
Healthcare media trailblazer Ray Rosti named President, Klick Media
Dubai Media partners with media tech company NEP to exchange expertise in media offering