Marketing Report

Media
[Column] Sabelo Mwali: Bringing TV streaming to the mainstream
Ogilvy Africa launches media intelligence platform to optimize marketing spend
Channel 4 sets out bold package of measures to bolster presence in the Nations and Regions
Bell Media and Warner Bros. Discovery expand partnership in Canada
Hearst and OpenAI announce strategic content partnership
AI, retail media will shape the media landscape in the coming year, dentsu report
Allen Media Group signs a multi-year deal with Nielsen for audience measurement
IAS announces first attention product to unify media quality and eye tracking
Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers
Hearst UK partners with tech company Multiverse to launch Data Academy
Travel media brand LOST iN acquires BuzzFeed’s travel publisher Bring Me!
About 19.5 million British households have at least one paid video streaming service, data
Nielsen and Video Research renew partnership for de-duplicated cross-media measurement solution for Japan
TfL awards Global one of the world’s largest outdoor advertising contracts
IAS appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer
[Interview] Alexander Valeton, Creative Director, Media HQ
Network Rail selects Global for the biggest roadside advertising contract in the UK
Oak Furnitureland selects the7stars to handle UK media account
Loop Media migrates its platform infrastructure to Amazon Web Services
Accenture appoints Yusuf Tayob as global communications, media & tech industry practices Chair
Hearst Magazines names Willa Bennett Editor-in-Chief of Cosmopolitan and Seventeen