Marketing Report

Media
IAS announces first-to-market Meta optimization solution for advertisers
Loop Media partners with Adnimation to increase CTV ad revenue
Comcast Technology Solutions debuts cloud TV platform for broadcasters across the globe
Harmonic introduces in-stream advertising for live sports streaming
[Column] Anina Maree and Karon Clare: Specialist radio research yields tangible, effective results
DIRECTV Advertising partners with FourthWall to revolutionize cross-screen, data-driven targeting with precision
Diversified media company Sinclair partners with Futuri to innovate TV sales with AI tech
Oxford Road and Veritone One merge to form podcast agency
[Column] Sabelo Mwali: Bringing TV streaming to the mainstream
Ogilvy Africa launches media intelligence platform to optimize marketing spend
Channel 4 sets out bold package of measures to bolster presence in the Nations and Regions
Bell Media and Warner Bros. Discovery expand partnership in Canada
Hearst and OpenAI announce strategic content partnership
AI, retail media will shape the media landscape in the coming year, dentsu report
Allen Media Group signs a multi-year deal with Nielsen for audience measurement
IAS announces first attention product to unify media quality and eye tracking
Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers
Hearst UK partners with tech company Multiverse to launch Data Academy
Travel media brand LOST iN acquires BuzzFeed’s travel publisher Bring Me!
About 19.5 million British households have at least one paid video streaming service, data
Nielsen and Video Research renew partnership for de-duplicated cross-media measurement solution for Japan