Marketing Report

Media
Gracenote launches solution to help viewers engage with sports content across platforms
Apple Music expands live global radio offering with three new stations
Brave Bison acquires sports marketing firm Engage for £11 million
Nielsen and TikTok to bring holistic cross-media measurement to market
PubMatic expands its partnership with Western Union to unlock new commerce media opportunities
IAS expands into China to deliver advanced measurement solutions for global advertisers
Sky and Prime Video extend multi-year deal
Ad agency Mother appoints Paul Hutchison as Head of Media
Fox, Disney capitalize on multiplatform viewing in Nielsen’s October Media Distributor Gauge
Hearst Magazines names Sherri Chambers Chief Marketing Officer
Roku and The Trade Desk announce new data-driven TV streaming partnership
BBC Studios taps Triton Digital to scale global audio growth outside the UK
American Spirit Media selects Nielsen for local TV measurement
IAS announces first-to-market Meta optimization solution for advertisers
Loop Media partners with Adnimation to increase CTV ad revenue
Comcast Technology Solutions debuts cloud TV platform for broadcasters across the globe
Harmonic introduces in-stream advertising for live sports streaming
[Column] Anina Maree and Karon Clare: Specialist radio research yields tangible, effective results
DIRECTV Advertising partners with FourthWall to revolutionize cross-screen, data-driven targeting with precision
Diversified media company Sinclair partners with Futuri to innovate TV sales with AI tech
Oxford Road and Veritone One merge to form podcast agency