Marketing Report

Media
Paramount and Nielsen sign measurement and analytics deal across Paramount’s platforms
Mediahuis strengthens position in the Dutch market with planned acquisition of DGN Groep
Sky and MC Networks UK renew advertising sales partnership for UK and Ireland
Nielsen launches ARTEY Awards to recognize the most-watched streaming titles of the year
Sony and FOX Sports to use over 240 cameras to cover Super Bowl LIX action
Hearst UK appoints John Athanasiou as Director of People & Culture
Space Needle & Chihuly Garden and Glass selects PB& as media agency of record
[Vacancy] VML has a position for Paid Media Specialist
Nielsen and Cox Media Group renew agreement for TV and audio measurement services
Vodafone reduces its advertising and media carbon footprint by a third
TCL partners with PubMatic to drive efficiency in streaming live sports advertising
The Media Rating Council accredits Nielsen’s Big Data + Panel National TV measurement
ITV announces new media for equity investments in ufurnish.com, mynestegg and Tryp.com
SXSW London selects Assembly as its strategic media partner
Kantar Group announces sale of Kantar Media to investment firm H.I.G. Capital
Canadian Blood Services picks Cairns Oneil as media agency
Paramount and Comcast announce multi-year distribution agreements
Belgian publisher Mediafin chooses iO to optimize its newspaper websites
Colossus SSP integrates with Scope3 to offer green media solutions
Hearst Magazines acquires MotorTrend Group
Forbes Media appoints Sherry Phillips as CEO