Vattenfall renews media partnership with Havas Media
Havas Media has successfully prevailed against the competition in the tender for the media budget for the brand campaigns of Swedish electricity provider Vattenfall.
The multi-stage pitch process ran from July to the end of 2024. Vattenfall implements 5 to 6 brand campaigns per year in the core markets of Berlin & Hamburg. The Frankfurt-based media agency has already managed Vattenfall’s media budget since 2019 and is looking forward to continuing the successful collaboration from 2025.
Sven Traichel, CEO, Havas Germany: “We are very proud that Vattenfall has decided to continue working with us. Of course, like all other agencies, we had to qualify in the tender, but we also see the decision as confirmation of our good work in the past and our focus on long‑term partnerships that outlast a pitch cycle.”
The decision was based on both qualitative and quantitative criteria, in which Havas scored best against the other competitors.
Dennis Tiefenbach, Strategic Buyer, Vattenfall: “We are delighted to continue our successful collaboration with Havas Media, who once again impressed us with their expertise and fulfillment of all the relevant criteria in a challenging tender process.”
Vattenfall is a leading European energy company that has been supplying people with energy for more than 100 years and driving the transition to a more sustainable energy system through the expansion of renewable energy and climate-friendly energy solutions.
Around 20,000 employees work mainly in Sweden, Germany, the Netherlands, Finland, Denmark and the UK. Vattenfall is owned by the Swedish state.
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