Somention acquires saas platform Influentials

Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials. The creator platform offers a marketplace of 'authentic stories from everyday people, for every brand' with a database of 12,000 verified UGC creators & micro-influencers. Clients like Unilever, Coolblue & HelloFresh are already using it.

With this acquisition, a new chapter starts for Influentials' growth and it strengthens Somention's position as a frontrunner in social media. Rather than a fusion of services, Somention sees the investment in Influentials as an opportunity to strengthen the platform and further expand its position in the market independently.

Charlotte Koeleman, Managing Partner, Somention: "Authentic content and telling a real story for brands is what content creation is all about for Somention. We want Influentials' growth to accelerate with this mission, while playing on the growing potential of user-generated content and micro-influencers."

Sharon Klaver, Sales Representative, Influentials: "In our search for the perfect partner to continue Influentials' mission, we couldn't imagine a better home than with Somention. Together, we will push the limits of influencer marketing, driven by innovation, passion and the power of our combined network."

www.somention.com
www.influentials.com