Marketing Report
Netherland's Breda region to switch from analogue to digital cable television

Netherland's Breda region to switch from analogue to digital cable television

The Netherland's Breda region will switch from analogue to fully digital cable television in the night of Monday 23 November to Tuesday 24 November. Ziggo started its '' Schakelmee '' campaign in March 2018 with the switch to fully digital cable television and almost 3 million Ziggo customers now watch fully digitally.

Previously, the analog disconnection took place in more than 17 regions, including Amsterdam, Rotterdam and The Hague. About three quarters of all Ziggo customers already watch fully digitally. Via digital cable TV, Ziggo delivers digital quality television to all its customers everywhere.

The vast majority of customers already watch fully digital TV. In each region, Ziggo informs customers well in advance about the time of the switch in their neighborhood. Ziggo customers can check themselves whether they are already watching digital television. This can be done by setting the television to channel 14. If the channel Ziggo Sport appears on the screen, people are already watching digitally. If another channel is to be seen on that channel, analog is still being watched.

Jeroen Hoencamp, CEO of VodafoneZiggo: “Over the years a lot has changed in the field of TV. The image went from black and white to color, the antenna disappeared from the roofs. Now we watch TV on mobile and tablet as well as on the television screen. watching analog TV is minimal. The analog TV signal will therefore stop, then we will supply digital cable TV to all our customers, via the same cable. We will continue to innovate and build the network of the future that is even faster, more stable and smarter This comes under GigaNet, the powerful network of Vodafone and Ziggo."

After the conversion from analogue to digital reception, Ziggo customers will also receive extra channels, including Ziggo Sport, including live Formula 1, Champions League, the English and Spanish football leagues and many more sports. They also receive all regional channels in the Netherlands. In addition, NPO 1, 2 and 3 can now be viewed in HD quality. The switch to digital cable TV does not affect the subscription costs, they remain the same as the subscription that the customer already has.