Mediacom reaches carriage agreement with Paxton Media
Mediacom Communications has announced has reached a carriage agreement with Paxton Media. The deal gives Mediacom retransmission consent rights to WPSD-TV, the Paxton Media owned local NBC affiliate in Paducah, KY/Marion-Harrisburg, IL/Cape Girardeau, MO.
Additional terms of the deal were not disclosed.
Last year Mediacom been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.
The company put together experts across creative, media and data as part of a bespoke team, called OpenX, to win the global task. That team has now been briefed to become a catalyst for the transformation of Coca-Cola’s marketing effectiveness and efficiency and will start its work on January 1 2022.
MediaCom will be the global media agency for OpenX, covering all markets except Korea and Japan.
Nick Lawson, CEO, MediaCom: “This is a fantastic effort by our teams over a nine-month pitch who helped demonstrate what MediaCom stands for as a media agency: A brilliant group of talented, inquisitive, creative and inclusive people that will help them see the bigger picture and drive transformation for the company.”
