Lucy Crowther joins MFM to lead marketing

The role also includes responsibility for marketing and communications across the agency's existing markets

Integrated media agency Media Futures Market, MFM, has appointed Lucy Crowther as Head of Marketing, with responsibility for leading the agency's marketing and communications as it continues its growth across the UK and Northern Europe.

Reporting to Chief Strategy Officer Dan Gee, Lucy Crowther will oversee initiatives to raise MFM's profile, increase awareness of its integrated media model and support business growth. The role also includes responsibility for marketing and communications across the agency's existing markets, with international expansion planned.

Lucy Crowther to lead marketing strategy

Lucy Crowther joins MFM from Beyond, where she served as Marketing & Growth Director and led the agency's marketing function from 2022.

Before joining Beyond, Lucy Crowther spent four years at Havas, working across the UK marketing and new business team while supporting agencies within the Havas Village. Earlier in her career, she was New Business Manager at integrated creative agency TMW Unlimited. She brings experience across media, creative, customer experience and production.

Lucy Crowther, Head of Marketing, MFM: "I'm thrilled to be joining MFM at such an exciting stage in its journey. The agency is redefining how creative agencies harness the power of media by bringing planning and buying closer to the creative process, empowering agencies and their clients through a truly integrated approach. MFM has built impressive momentum, and I look forward to raising the agency's profile, strengthening its proposition and helping to drive the next phase of growth alongside an incredibly talented team."

Agency focuses on growth plans

Dan Gee, Chief Strategy Officer, MFM: "We are incredibly excited to have Lucy joining MFM. As an agency that believes in unleashing the full effect of great ideas for our clients, it was critical that we found someone who would manifest a similar ethos in how we tell our own story in market. Lucy brings the passion, craft and discipline to the role that will help us do that at a critical stage of our growth."

www.mfm.agency

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