Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5.
Dorre will be responsible for driving the strategy and development of Hearst Magazines’ digital advertising product offerings. Overseeing the ad product group, she will lead a cross-functional team that includes product managers, designers, engineers, data scientists and ad technology specialists. Dorre will report to Chief Technology and Product Officer Rajiv Pant and work closely with Global Chief Revenue Officer Lisa Ryan Howard and advertising leadership.
Rajiv Pant, Chief Technology and Product Officer, Hearst Magazines: “Jennifer’s passion, experience and strong leadership will prove invaluable as we accelerate the development of best-in-class ad products that deliver unparalleled value and outstanding results for marketers.”
Dorre joins Hearst Magazines from Amazon, where she has served as a product lead since 2019, responsible for the product strategy and go-to market efforts for display advertising through the Amazon demand-side platform. In this role, she successfully developed and rolled out privacy-safe global initiatives that do not rely on user identity.
Prior to joining Amazon, Dorre was vice president of products for [24]7, leading the development of its Customer Acquisition Cloud, a suite of marketing technology solutions that include predictive search bidding and personalized display ad products. In this role, she oversaw the product management, go-to-market and development for [24]7's suite of products in advertising technology.
“Jennifer brings a wealth of ad product and innovation experience to Hearst and is a key part of our strategy around creating compelling digital ad experiences that motivate audiences and perform for advertisers. She will work closely with our data and insights teams to leverage our powerful first-party contextual and behavioral targeting tools — unlocking deeper levels of intelligence for our partners and building on the trusted relationship our brands have with their audiences.”
Dorre brings more than two decades of experience in digital sales and ad product development to her new role, including six years as the national sales director of performance media specialist sales at Microsoft.
Lisa Ryan Howard, Global Chief Revenue Officer, Hearst: “Hearst Magazines’ iconic portfolio engages millions of consumers each month and there is enormous opportunity for brands that want to connect with them,” Dorre said. “I look forward to working with the talented team as they focus on developing innovative, performant and scalable ad products that address the evolving needs of clients.”
Dorre completed her MBA at The Wharton School of the University of Pennsylvania. She holds a bachelor’s degree in computer science from the University of California at Berkeley.
