Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands

Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.

Peter Heemskerk , CEO of Hillenaar Outdoor: “An absolute top location for advertisers. This object is attached to the KoffiePartners building and is located less than 45 meters from the highway. So maximum impact. We look very critically at relevant expansion and added value for our advertisers. Quality of the locations takes precedence over quantity. The new screen along the A16 near Zwijndrecht illustrates that ambition and was created in close collaboration with KoffiePartners. More than 600,000 road users pass through this location every week. This allows advertisers to quickly build mega reach. Both individually and in combination with other Hillenaar Outdoor masts. We are currently announcing digital advertising masts in various parts of the Netherlands almost every month.”

Showpiece

Peter Heemskerk: “The fact that almost all of Hillenaar Outdoor's locations are now digital increases flexibility. You can be very creative with campaigns. For example, by switching its content based on the time of day. There are traffic jams on the A16 almost every day. You can adjust the message accordingly during rush hour.”

www.hillenaar.nl