Havas Media Network and Shopify partner to deliver meaningful commerce experiences to brands
Havas Media Network, a global agency network operating at the nexus of media, creativity, and technology, has announced a partnership with global commerce company Shopify to enable impactful, unified commerce experiences for clients and retailers across the globe.
This collaboration accelerates the direct-to-consumer (DTC) capabilities of Havas Market – the strategic, full-service eCommerce offering of Havas Media Network – with dedicated commercial and technical support, and priority access to Shopify’s innovative solutions for commerce, furthering Havas Market’s mission to create meaningful shopping experiences for consumers and drive incremental revenue for brands.
Through access to Shopify’s commerce platform, Havas will be able to offer brands customized solutions that accelerate unified customer channels, inventory, and centralized data.
This partnership comes amidst explosive growth in DTC commerce, which now represents the fastest-growing eCommerce channel, accounting for 1/7 of all eCommerce sales worldwide and predicted to grow by 34% in 2024 (eMarketer). Havas Market’s network of retail media specialists across the globe includes 400+ Shopify Experts, and this partnership will fuel even closer collaboration between the two leading commerce organizations via the development of customized solutions that leverage Shopify’s retail OS and plug directly into Havas Market’s proprietary technology.
Bertrand Fraboulet, Global Managing Director, Havas Market: “At Havas Market, we believe in a holistic, consumer-centric approach to commerce that finds the best solutions adapted to our clients’ needs and specific business challenges. Brands that build their own DTC websites dramatically increase their ability to communicate directly with consumers, all while increasing their first-party data volume and gaining commerce autonomy. This global partnership brings together Shopify’s technical excellence with Havas Market’s best-in-class digital marketing expertise to provide the brands we champion a bespoke, tailored approach to eCommerce.”
Since launching in October 2020, Havas Market has serviced a vast range of industries across more than 23 countries, creating meaningful shopping experiences across marketplaces, direct-to-consumer channels, social commerce, and digital ‘drive-to-store’. This latest collaboration with Shopify places Havas Market among the first communications groups to establish a global partnership with the leading provider of internet infrastructure for commerce.
Ritu Khanna, VP Global Partnerships, Shopify: ”We only achieve our mission of making commerce better for everyone through collaboration with leading agencies and media partners like Havas Media Network, and we are excited to work together to help brands accelerate their DTC commerce journey. This is a global strategic partnership that we believe can deliver genuine impact for retailers and brands looking to build truly unified commerce experiences.”
