Cactus named media agency of record for NC Education Lottery

Cactus has been appointed media agency of record for the North Carolina Education Lottery following a competitive review. The agency, which has served as the lottery’s lead creative partner since 2021, will now manage all strategic media under a three-year contract starting in July.

Terri Rose, chief brand officer, North Carolina Education Lottery: “This new chapter with Cactus as our new media agency of record brings a powerful media partnership to our mission of raising money for education. Their proven track record in the lottery space, combined with their data-driven approach to media, will give us a strong competitive edge. By integrating creative and media services, we can work more efficiently, reach more people, and have an even greater impact on educational programs throughout North Carolina.”

Expanding an established partnership

The North Carolina Education Lottery has raised $12 billion for education since its launch 19 years ago, supporting students across all 100 counties. Its collaboration with Cactus aims to further strengthen its marketing effectiveness through integrated creative and media strategy.

Cactus has nearly two decades of experience working with state lotteries, including the Colorado Lottery and the Hoosier Lottery. The agency brings expertise in navigating competitive gaming environments and driving measurable results for public-benefit organizations.

Integrated media and creative strategy

Joe Conrad, CEO and founder, Cactus: “North Carolina has created one of the best performing lotteries in the nation and we are looking forward to leveraging our integrated creative and media solutions to have an even bigger impact on the great state of North Carolina.”

Chris Shewmake, vice president of media and digital, Cactus: “In today’s cluttered landscape, truly making an impression requires seamless partnership of creative vision and media strategy. Our media team views themselves as creative collaborators focused on driving real results. That’s why we’re excited to partner with the North Carolina Education Lottery, who believe in the business impact we can generate together through an integrated team, creative excellence and bold new media thinking.”

www.cactusinc.com

www.nclottery.com

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