Marketing Report

Media Strategy
Policy Expert taps Stagwell agencies for UK media and brand strategy
Cactus named media agency of record for NC Education Lottery
Hy-Vee appoints iProspect as media agency of record
GfK wins BRC bid to modernize South Africa’s media measurement
Havas announces a reverse share split
IPG Mediabrands secures H&M media account in six East Asia
Mediaplus Group wins Burger King Germany media account
H/L wins media business for Grocery Outlet
Horizon Media Holdings and Havas unveil new global agency network
Domino's UK extends partnership with Havas Media
RPA wins media and creative mandate for Resorts World Las Vegas
TruGreen awards media business to WPP
Havas Media Network retains £300m BBC Media account
WPP Media wins rail accounts for Avanti and GWR
Mediaplus wins international media account for Motel One
Mastercard appoints WPP Media as global media agency
Dentsu agency Carat retains Vodafone media buying across 11 EMEA markets
[Column] Robyn Beckworth Judge: The hidden cost of shrinking your marketing investment
Havas Media UK debuts AI brand visibility tool
[Column] Michelle Waweru: American Eagle wins jean ad war over Levi’s, but at what cost?
New Nielsen tool lets advertisers compare podcasts with TV, radio, digital and social