Marketing Report

Media Strategy
[Column] Richard Smoorenburg: DDB away with It? Who's next?
Truth Marketing + Media wins Aaron’s Company account
WPP Media secures Henkel’s European media remit
 Stagecoach names Bountiful Cow as media partner
WPP Media wins Reckitt’s European media mandate
Publicis West Africa and Moving walls launch Ghana's first advanced OOH measurement platform
Havas acquires majority stake in German communications firm Gauly Advisors
cosnova appoints Jellyfish as global media partner
Dentsu predicts a human-centered future for media and marketing
Global announced as Team GB’s official audio and outdoor partner
OverActive Media and Bell Canada extend founding partnership to solidify esports presence
ZEPIC launches AI-powered automation to monetize Instagram interaction
Amazon Ads and ETBrandEquity launch FunnelEdge to redefine full-funnel advertising for marketers
Globant consolidates marketing operations under expanded GUT Network
DPG Media integrates Brand Metrics technology into Ad Manager
sg360° appoints Tedd Aurelius as Chief Marketing Officer to spearhead company growth
Orange appoints Eric Fohlen-Weill as Director of Media Relations and Digital Influence
Astro appoints Publicis Malaysia as new media partner, reappoints Naga DDB Tribal as creative agency
Comcast Advertising makes traditional TV biddable for the first time
Kate O’Ryan-Roeder appointed CEO of Havas Media ANZ
Carat UK wins consolidated VodafoneThree media account