Marketing Report

Media Strategy
mediastrategy
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
mediastrategy
Havas Media announces global appointments
mediastrategy
Katie Vanneck-Smith named CEO of Hearst UK
mediastrategy
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
mediastrategy
SkyShowtime registers in The Netherlands, campaign starts
mediastrategy
Mediahuis acquires Irish online comparison platform Switcher.ie
mediastrategy
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
mediastrategy
Mandy van der Wal becomes the Director of Audiohuis
mediastrategy
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
mediastrategy
JCDecaux launches full stack ad server with tech partner VIOOH
mediastrategy
IRI expands media campaign evaluation to include omnichannel data
mediastrategy
Channel 4 unveils all-new digital-first brand, Channel 4.0
mediastrategy
Loop Media launches four new channels opening new content categories for viewers and advertisers
mediastrategy
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
mediastrategy
dmg media selects Outbrain as exclusive recommendation partner
mediastrategy
RTL Group to keep its controlling stake in Groupe M6
mediastrategy
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
mediastrategy
Hearst UK announces Art Tindsley as Head of HearstX
mediastrategy
Loop Media Inc. expands distribution and content with new sports channel
mediastrategy
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
mediastrategy
EssenceMediacom names Benjamin Wei as China CEO