Marketing Report

Media Strategy
[Column] Bob Koigi: Winning brands build media with audiences
Netflix, Warner Bros. Discovery revise merger deal to all-cash structure
Havas report shows how consumer shifts are reshaping media
the7stars wins Greene King media brief
Dentsu X builds culturally aligned media strategy with CDIC
Havas wins European Commission comms framework contract
Havas Switzerland launches network to connect brands and communities
Reckitt expands WPP Media partnership in India
5WPR named agency of record for Real Coco
Vocelli Pizza announces Love Advertising as new agency of record
PMG acquires Digital Voices to expand influencer marketing
Roku integrates iSpot outcomes to optimize streaming campaigns
Cogzia partners with Marketing Maven to unify AI workflows
Marketing Architects, Jounce Media partner for transparency in CTV buying
Fleet Farm selects Imagine Studio as agency of record
DIRECTV named exclusive advertising sales solution for OAN and AWE
The Magnum Ice Cream Company appoints Publicis as global media agency partner
Nielsen and Roku expands measurement partnership
Lionsgate partners with FreeWheel to give Ad buyers access to its inventory
iHeartMedia and Viant partner to unlock addressable audio at scale
Havas named agency of record for The Travel Corporation