Marketing Report

Media Strategy
Outbrain launches Carousel, an interactive smartad format
Media environments improve despite global pandemic, IAS Report
MediaCom appointed Uber’s global media agency
Sweden's Com Hem offers complete digital TV solution with Apple TV 4k
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
Havas Media selects FreeWheel to handle media buying business in UK and France
Europa+ set to launch in Latin America
Hearst Magazines announces strategic investment across print portfolio
WFA and platforms adopt stand to address harmful content
SpotX unveils programmatic solutions to scale linear addressable TV
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
SEMrush acquires Poland's SaaS PR tech startup Prowly
Publicis Media UK promotes Nadine Young to CEO of Starcom
Hearst UK partners with SpareRoom to launch paid talent scholarship