Marketing Report

Media Strategy
Monks appointed to elevate Zig brand
Havas named integrated agency for Indivior
Quad agency Rise wins Gorilla Glue media remit
Compagnie de l’Étoile des Mers increases stake in Havas NV
Havas Play UK to lead Renault ambassador programmes
WPP Media unveils AI advertising framework
GALE to lead paid media, CRM and creative for Embrace Pet Insurance
Havas sets 2026 growth and margin targets
Reach Africa partners with V to expand CTV scale
Sofas & Stuff expands digital reach with DAC
The Cheesecake Factory picks StrawberryFrog as media agency of record
Havas launches CSA in Sweden with Ctrl Digital acquisition
Genius Sports partners with WPP Media to enhance sports advertising
WPP Media joins Open Ai Ads Pilot Programme
INNOCEAN renews global partnership with Havas Media
Arla Foods renews media partnership with Dentsu’s Carat
Bountiful Cow appointed media agency for Ivc Evidensia
Havas acquires Acento Public Affairs to expand Europe footprint
PMG appointed Geely Auto UK media agency
Dentsu rethinks media targeting with generative audiences
PurposeBuilt Brands extends media partnership with Horizon