Marketing Report

Media Strategy
[eMarketer] Digital content consumption trends
Tech and media entities partner to create standards group to tackle fake news
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Redbox selects SpotX for video monetization across its free streaming platform
Havas Media Group grows GBfoods and Affinity partnership worldwide
Willem-Albert Bol appointed CEO of Abovo Maxlead
Willem-Albert Bol CEO Abovo Maxlead
VICE Distribution announces first spring Slate
Mindshare research explores the evolving power dynamics between consumers, brands and media
Small social platforms invest in tackling harmful content, IPG Mediabrands index
GroupM UK joins The Conscious Advertising Network
[Interview] Léonie Koning (Initiative): Successful brands today are agile, have vision and purpose
Dentsu pilots tool to manage media industry’s digital carbon footprint
Vice Media commissions Icon Films to produce documentary on diversity of the Amazon Rainforest
Hearst UK appoints Richie Booker as Diversity and Belonging Lead
Nielsen and Marquee ink TV measurement services deal
Sony partners with Holzweiler to create digital content for brands
GroupM partners with Unilever to launch first of its kind ethics tool
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
BMG selects Google Cloud to enhance service to artists and songwriters
MeMo² launches Crossmedia Analytics Platform THX in Belgium