Marketing Report

Media Strategy
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Essence launches Media Health check service targeting marketers
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
Havas Media launches Havas Market e-commerce offering
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
Hearst UK launches PositivityFest, a virtual event for its commercial partners
UK's Synamedia partners with Akamai to speed pirate take downs
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
[Webinar] Outbrain Unveil | 27 Januay 2021
[eMarketer] 5 digital trends in China to watch in 2021
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Hearst UK launches wellness events for January
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen set to launch cross media measurement tool
VICE Media renews partnership with SBS Australia
Hearst announces election of new directors to the board
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media set up a national sales house
Essence selected as integrated media agency for personal care brand Mamaearth
Mediahuis receives nod to acquire NDC mediagroep