Marketing Report

Media Strategy
Vice Media Group acquires creative consultancy firm PLTFRMR
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
Andrew Ruegger appointed global President of GroupM Commerce
ITV invests in what3words under its Media for Equity Programme
Channel 4 selects four production companies to produce new online content for teens to run across E4 social platforms
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
VICE Audio announces spring podcast premieres
Verizon Media expands commerce business, plans to launch Yahoo Shops
Channel 4 and E4 launch on TikTok
Barrington Media Group and Nielsen announce multiyear agreement
VIacomCBS and NFL ink 11-year multiplatform rights deal
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Footwear brand Crocs appoint Essence as integrated media agency of record in China
Starcom Italia announces new leadership team
Channel 4 announces events to support Nations and Regions independent production communities
Mediahuis Ventures invests in AI coaching startup BUNCH
SportsTribal launches with OTT NOW!
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment