Marketing Report

Media Strategy
MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer
IPG Mediabrands commits to invest five percent in black-owned media businesses
Private equity group Apollo acquires Verizon Media
GroupM unveils investment strategy to grow black-owned media companies
VICE Media Group’s Newfront calls for end to data discrimination
Havas Media launches platform targeting underrepresented content producers
Hearst UK extends Project Body Love campaign partnership with Philips
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
Vice Distribution secures new partnership with Pluto TV
MediaCom unveils new division merging media and creativity to drive brand relevance
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
GARM launches its first measurement report for digital brand safety
Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations
Verizon Media launches identity free advertising solution
Intracto Group acquires media agency Zoekhelden
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
Bertelsmann reorganizes its Corporate Communications department
[eMarketer] Pluto TV and the disruptive advertising business model
Media company Grupo Globo adopts Google Cloud in digital drive
Group M unveils framework to guide responsible media buying