Marketing Report

Media Strategy
Minute Media expands Voltax Video offering for publishers
ViacomCBS announces enhanced streaming content leadership structure
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
IPA launches Media Climate Charter to measure and reduce carbon impact of media plans
Helbiz selected as exclusive media partner for  Italian Serie B Soccer League
ITV2 and Campaign Against Living Miserably to launch new mental wellbeing series
RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
Channel 4 unveils strategy to increase disabled representation on and off-screen
Hearst UK releases new research on how its content influences positivity in consumers
More companies join GroupM’s media inclusion initiative
Havas Media Group and Teads target consumers, publishers and advertisers with new project
Paramount+ expands its content offering
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
VICE Media Group announces special coverage for LGBTQ Pride throughout June
Havas Media Group appoints Mike Bregman as Chief Data Officer for North America
ViacomCBS underscores power of partnership, content and capabilities
Boston Globe Media and Nielsen to conduct cross platform diversity and inclusion brand study
Digital media landscape becoming a multiverse phenomenon, Mindshare research
ViacomCBS expands podcast footprint with new series
VICE FAST channel premiers on Roku platform