Marketing Report

Media Strategy
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Comcast and ViacomCBS launch a new streaming service in select European markets
ViacomCBS partners with Sky to launch Paramount+ in Europe
ViacomCBS announces distribution agreement with Cox Communications
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
MediaCom China celebrates Festival of Creativity
Essence expands consultancy service to help brands harness digital innovation
VICE Distribution renews content partnership with Hulu
MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe
Verizon Media bolsters identity consent management, partners with NAI, Osano
ViacomCBS and Charter Communications reach comprehensive distribution agreements
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media
Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
Maven adopts Verizon Media’s identity solution to drive relevance and trust
Orange Ventures invests in French online media outlet and content producer Brut.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
ViacomCBS announces global appointments
Havas Media appoints Ben Downing as Global MD, Ethical Media and Strategic Partnerships
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement