Marketing Report

Media Strategy
Microsoft buys video gaming company Activision Blizzard for $68.7 billion
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
Mindshare appoints Mark Heap as new EMEA CEO
MediaCom appoints Rupert McPetrie as new APAC CEO
Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft
Dentsu partners with Microsoft to launch Cloud Studio
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
Hearst Media Production Group announces senior leadership team
ViacomCBS and Comcast announce content distribution agreements
Estrella Media signs multi-year agreement with Nielsen for local TV measurement
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
Mediacom commits to lower maximum leverage
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
GroupM names JiYoung Kim Chief Product and Services Officer
April Lane named E-Commerce Officer of Hearst
Thimba Media eyes UK growth with Seven Star Digital acquisition
Max Verstappen and Viaplay agree partnership
Azerion and Havas Media partnership gathers momentum to ensure best ROI and quality control for clients
Cutting Edge and Blantyre commit $125 million to acquire Film and TV Composer’s music publishing rights
Michael Hayes appointed Chief Operating Officer and Deputy Group Head of Hearst Television