Marketing Report

Media Strategy
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
GroupM promotes Nicola Lewis to CEO of FineCast
TEGNA and Mediacom Communications reach new retransmission consent agreement
Paramount+ expands to France as part of ViacomCBS and CANAL+ Group strategic partnership
AdLarge and Nielsen renew multi-year agreement for network audio measurement
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Essence announces new leadership appointments to boost Australian presence
MediaCom and Mars partner to transform global marketing strategy
ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event
 Nielsen launches Diverse Media Equity programme
New report reveals commercial media usage similarities across generations
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
Mediaplus Group creates Board of seven members to execute strategy
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
Havas Media Group named media agency of record for hygiene consumer products company Edgewell
Rajiv Pant named Chief Technology and Product Officer of Hearst Magazines and CDS Global
Gather launches tool to eliminate digital ads from the internet
ViacomCBS and Nexstar Media Group renew affiliation agreements