Marketing Report

Media Strategy
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
ITV launches new initiative to collaborate with young content creators
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
Mediahuis invests in Finnish proptech startup Skenariolabs
Mediatic expands with Tamara Doves and Marie Wessels
Blue Grass installs new leadership
Paramount Global announces redemption of approximately $1.0 billion notes
VIZIO introduces jump ads to connect linear TV with streaming
Paramount Global announces $1.0 billion subordinated debt offering
Klarna appoints MediaCom as global media agency of record
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
ITV announces new £80 million Diversity Commissioning Fund
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Regina Buckley named Chief Financial and Strategy Officer of Hearst Magazines
Flemish broadcasters announce support for Ukraine in new campaign