Marketing Report

Media Strategy
GroupM announces senior leadership appointments
Publicis Groupe launches retail media platform
Procter & Gamble’s initiative creates opportunities for black filmmakers
GroupM provides roadmap for audience measurement partners
Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
Connected TV advertising now the fastest growing video ad platform, report
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
AD launches new video-on-demand platform 'Play'
Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
GroupM partners with media companies to create new standards in connected tv measurement
ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
Australia’s SBS adopts Xandr’s video header bidding solution
DPG Media makes Tweakers third-party tracking-free
Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
Anouk Mertens appointed member of the Mediahuis supervisory board of directors
ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
NVJ and DPG Media reach agreement on work code for freelancers
My Code launches entity to help brands create inclusive marketing content for the LGBTQ+ community
Mindshare launches precisely human intelligence to help accelerate good growth for brands
Essence appointed as global media agency of record for MPB
Media platform Teads appoints Natalie Bastian as Global Chief Marketing Officer