Marketing Report

Media Strategy
GAC Motor selects Essence China as integrated media agency for international business
FILA chooses Havas Sports & Entertainment Italia as advisor
ITV signs up to Valuable 500’s leadership programme for disabled talent
MGID and G/O Media announce exclusive multi-year partnership
Havas Media Group launches Havas Market in Singapore
A third of users are likely to cancel a streaming subscription in the next year, study
Financial Times appoints Essence to handle media planning, buying and strategy
Targetspot signs video partnership with ShowHeroes
GroupM introduces global framework for media decarbonization
Australian department store chain reappoints essence to handle its media business
ITV publishes Diversity Acceleration Plan Report​
Hearst Magazines International launches print edition of Harper’s BAZAAR Italy
Founders &.agency launch &.media group
ITV acquires Plimsoll Productions, an independent natural history TV producer
Havas Media Group launches new global B2B division, Havas Business
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
Mediacom Communications renews carriage agreement with Paramount Global
DPG Media launches new subsidiary, Aimwel
Paramount+ unveils global expansion strategy
Essence drives Nationwide win with an integrated approach to creative and media
Paramount+ invests in local content, expanding its pipeline of premium international originals