Marketing Report

Media Strategy
Hearst UK announces Art Tindsley as Head of HearstX
Loop Media Inc. expands distribution and content with new sports channel
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
EssenceMediacom names Benjamin Wei as China CEO
Hearst UK partners with Philips to create a beauty testing lab
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
Dentsu and Comscore partner to transact on advanced audiences in local TV
Streaming dominates UK television landscape, report
Paramount Global announces ad sales leadership transition
Segway-Ninebot awards integrated media duties to Essence in China
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Paramount releases 2021-2022 Environmental, Social, and Governance (ESG) report
RTL launches new career website to harmonize talent acquisition
Unity appoints Media.Monks media agency of record
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Havas Media Group named global media agency partner for Wolverine Worldwide
Rebel Foods appoints Essence as its integrated media agency
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Yahoo acquires algorithm-based news company The Factual
MediaKind’s enhanced MK Engage Solution maximizes the power of live media content
Paramount+ set to launch in Italy