Marketing Report

Media Strategy
Havas Media Group launches multicultural media practice
Jamie Doubleday appointed head of clients at Hearst UK
Hearst releases first sustainability report
Channel 4 transforms brand to help viewers navigate crowded digital world
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Havas Media announces global appointments
Katie Vanneck-Smith named CEO of Hearst UK
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
SkyShowtime registers in The Netherlands, campaign starts
Mediahuis acquires Irish online comparison platform Switcher.ie
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Mandy van der Wal becomes the Director of Audiohuis
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
JCDecaux launches full stack ad server with tech partner VIOOH
IRI expands media campaign evaluation to include omnichannel data
Channel 4 unveils all-new digital-first brand, Channel 4.0
Loop Media launches four new channels opening new content categories for viewers and advertisers
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
dmg media selects Outbrain as exclusive recommendation partner
RTL Group to keep its controlling stake in Groupe M6
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization