Marketing Report

Media Strategy
ITV announces increased investment in data tech firm InfoSum
GroupM names Josh Krichefski CEO, EMEA and U.K
JW Player acquires InPlayer to expand its monetization and audience insights offering
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
[eMarketer] How Gen Z consumes media
Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience
Global marketing company INNOCEAN renews media mandate with Havas  Media
Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
Traditional media resilient through economic uncertainty, social media stalls, report
Pluto TV debuts in Canada with more than 110 unique free channels
ITV signs licensing deal with Paramount Global Content Distribution
ITV launches unified brand across family of channels
Targetspot sells its digital audio business to Azerion
Channel 4 and Nectar360 sign pioneering data partnership
RTL’s global content production Fremantle acquires production company Wildstar Films
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam
Hearst partners with Michael Clinton to launch new company, Roar forward
Havas Media implements attention data into planning tools on a global scale
GroupM unveils coalition for media decarbonization
Fox Corporation and VIZIO announce expanded multi-year distribution partnership