Marketing Report

Media Strategy
Havas Media Network scales data and technology offering with global launch of CSA brand
Demandbase launches first-ever B2B-specific connected TV solution
Nielsen launches local streaming insights solution in top 56 local markets
Loop Media partners with Pypestream to boost AI generated content
Mediahuis acquires FM license for Radio Veronica and 100% NL. SLAM!
Hearst completes acquisition of WBBH-TV from Waterman Broadcasting Corporation
Paramount+ to start streaming ShowTime programmes
Mediahuis strengthens position in HR technology market with investment in Settly
GroupM elevates Izabela Albrychiewicz to lead 10 CEE markets
Dentsu appoints Nate Nicely as Global Chief Marketing Officer, Media
ITV launches initiative to help brands accurately measure TV ad outcomes
Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines
Mediahuis acquires pan-European EURACTIV Media Network
Havas Media Group launches activation division
Kantar Media names Patrick Béhar as Global CEO
GROUPM elevates Samantha Bukowski to lead unified commerce capability inside GroupM Nexus
Paramount bets on salesforce platform to measure diversity across productions
Havas Media Group bolsters global data expertise with key leadership updates
Loop Media launches exclusive sports news highlights channel
Mediahuis invests in Belgian property tech startup Smooved
Nielsen and Sinclair Broadcast Group renew deal for local and national audience measurement