Marketing Report

Media Strategy
GroupM introduces new protections against made for advertising domains
Product placement in media drives consumer behavior, report
DoubleVerify extends media quality authentication to Meta reels
Fox Television Stations announces newly-restructured advertising sales division
Kien Lim appointed CEO of Havas Media Network China
Global radio station market to reach $87.31 billion in 2023, report
IAS expands Tiktok partnership for brand safety measurement to 23 new countries
DoubleVerify launches programmatic pre-bid attention optimization segments to maximize campaign performance
Loop Media announces two Disney music video channels
Media buyers plan to invest more in audio in the next 12 months, report
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
KKR to acquire publishing firm Simon & Schuster from Paramount Global for $1.62 billion
RTL Group revenue drops on challenging market conditions
DoubleVerify partners with Group Black to optimize brand safety
Yieldmo and GroupM introduce AI enabled dynamic format optimization
Loop Media partners with AssemblyAI to launch its AI-powered brand safety solution
DoubleVerify expands media quality authentication to YouTube shorts and other formats
Beeyond Media raises $10m seed funding round to drive growth across US and LATAM
Havas Media Network named media agency partners for tourism firm Destination Vancouver
Nielsen renews data license deal with media company Comcast
IAS expands first-to-market retail media measurement to Criteo’s commerce media platform