Marketing Report

Media Strategy
GroupM introduces co-engineered Amazon Ads excellence monitor
GroupM partners with Google to create and launch website accessibility workshop for clients
GroupM enhances creator content amplification capabilities globally with Amazon Ads
Post Script Media announces expansion and rebrand to Latitude Media
DoubleVerify enters partnership with Instacart to authenticate Instacart Ads
Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences
Pinterest and Entravision enter global sales partnership deal
Havas Market launches new solution to measure brand presence across hybrid e-commerce platforms
Kantar Media unveils Campaign Audience Validation in Chile
Sony LIV expands global presence, announces foray in Africa and the Caribbean region
Arabsat unveils cutting-edge Contribution Platform to facilitate seamless content distribution
US media market could grow by up to 20 per cent by 2030 amid rise of immersive entertainment, study
Shell appoints Havas as its media buying agency
Mediahuis invests in recruitment technology company CareerFairy
Somention acquires saas platform Influentials
Mindshare announces new appointments
GroupM elevates Karin Ross to lead three DACH markets 
Virgin Media unveils new FAST channels powered by Amagi and 24i
Mediahuis subsidiary Mather acquires AI-powered solution provider Sophi
Titan Channel Partners with TVCoins to transform the combat sports streaming experience
Deepdub and OOONA collaborate to expand AI-based dubbing solutions to entertainment and media clients