Marketing Report

Media Strategy
IPG MediaBrands’ MAGNA partners with OpenAP to boost data-driven video capabilities
GroupM and partners launch commerce education curriculum
Global insurer Allianz Group appoints Group M as media partner of record
Integral Ad Science expands total media quality product to YouTube Shorts
Media tech firm Quotient launches digital out-of-home platform for retailers
Kantar Media launches tool to guide ad campaigns decision making in Spain
Dallas Stars tap Nielsen for local TV measurement
Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok
Media company Wavemaker appoints Chris Worsley as Global Performance Lead
Mediahuis acquires navigation app RouteYou
Havas Media North America and The Impact Network partner to support diverse-owned media investments
GroupM launches comprehensive post-cookie readiness program testing Google’s privacy sandbox
BCMA and Havas Play partner to launch practice guide on creating meaningful branded content
GroupM appoints Alexandra Chabanne to lead France operations
VIZIO launches business unit to bolster content offering
1Vision expands its reach with acquisition of Preferred Marketing Solutions
MediaGo empowers advertisers with enhanced Smartbid capabilities to maximize ROI
Brand-building now accounts for 61% of podcast advertising, IAB reports
Her Campus Media acquires Gen Z influencer marketing platform Zfluence
Direct Digital Holdings partners with Basis Technologies on buy-and sell-side
NP Digital opens new office in the Netherlands with Joris Garritsen as Managing Director