Marketing Report

Media Strategy
Nielsen launches guide to help media buyers optimize budgets
[Interview] Gerrit Nagel (All Response Media): growth of connected TV will continue in 2025
IAS launches solution to help advertisers maximize media investments
GroupM and PubMatic partner to enhance programmatic advertising for LATAM region
The Lufthansa Group appoints DEPT as its new digital agency of record for EMEA
Clearpay selects Bountiful Cow as UK media agency
EX.CO partners with Scope3 to reduce carbon emissions in video advertising
German confectionery business Storck appoints Havas Media Network UK as its lead agency
Rona selects Cossette Media as its media agency
CMOs view media as a key driver of business growth, Dentsu report
Brand Engagement Network to acquire German media tech company Cataneo for $19.5m
GroupM surpasses pledge to double annual media spend in women’s sports advertising
Clear Channel Outdoor announces termination of agreement to sell its business in Spain to JCDecaux subsidiary following regulatory review
Advertising marketplace Infolinks appoints Jonathan Slavin as Chief Business Officer
Interpublic further elevates integrated data, media, creative and production engine
Miami-based PR agency Carve Communications acquires Freeman Public Relations
[Marketing Week] Bob Koigi: How AI and algorithms will shape the future of media
Mediaplus wins Bosch international media account
Havas named agency of record for Wyndham Hotels & Resorts
Hilltop Honey appoints Bountiful Cow as UK media agency
Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint